Tracking & tools
Measure right, down to server-side tracking. Build what's missing.
Reliable tracking of your results, and custom tools when off the shelf solutions fall short. Two ways to take back control of your data and your business.
Reply within 48h, no commitment.
What this actually changes
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Your reports understate your real sales
Tracking comes from your server, more reliable than the browser
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You no longer know which campaign actually brings customers
Every action counts, and you know which one
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One more software subscription every month
A tool that belongs to you, built for your business
Tracking that survives the blockers
Part of your data gets lost before it even reaches your campaigns.
- Ad blockers: part of your audience stays invisible, unless Meta Conversions API and GA4 run server side
- Restrictive browsers (Safari, Firefox): third party cookies are blocked or cleared regularly
- Missing consent: without explicit agreement, the information doesn't come through
Server side tracking, with Google Tag Manager server side, sends the information directly from your server, more reliable, less dependent on the visitor's browser.
Tools built for you, not rented for life
Many businesses pay every month for software they only half use. I design custom tools, built in code with Google Apps Script and recent AI technologies, to answer your exact need.
Concrete examples
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Pilot dashboard
Built for a client: a custom dashboard that centralizes real time activity tracking, without relying on a generic tool.
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Automated prospecting
Lead detection and qualification, automated follow ups. Already deployed, adaptable to your business.
If you're paying for a tool every month for one specific task, there's often a way to replace it with a tool you own.
How I build a tool or a tracking setup
Understand the real need
Audit of your current tools and processes, to identify what needs tracking or automating first.
Design the tool or the tracking
Defining what the tool needs to do, which data to track, and how it fits with what you already have.
Build and connect
Custom development and connection to your existing tools, with regular check ins.
Make you self sufficient
Handover and documentation, so you stay in control of the tool day to day.
Frequently asked questions
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Does server side tracking replace my current pixel?
No, it comes in addition and makes reliable the data the pixel alone no longer captures.
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How long does a custom tool take to build?
It depends on the need. After the audit, I give you a precise timeline before starting.
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Do I have to commit long term?
No. The tool is yours once delivered, with no mandatory subscription.