UGC
Content that doesn't look like an ad.
UGC is content filmed like a real user would: authentic, direct, credible. It's often what performs best on social, because it doesn't look like a brand selling.
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Why it works
People trust a recommendation that feels sincere more than a polished ad.
UGC uses that reflex: a simple format, filmed by a creator, showing the product in real life rather than in a studio.
How we do it
- Selecting creators suited to your world and your audience.
- A clear brief on the messages and angles to test.
- Several variations produced, not just one, to find what hooks.
- Direct integration into your campaigns, with performance tracking.
How LFK Agency builds a UGC setup
Define the audience and the angles
What the content needs to show, and for whom.
Choose the right creators
Selected from the network based on your world and your audience.
Produce several variations
Several angles filmed, instead of betting on a single piece of content.
Publish and measure
Integrated into your campaigns, with real performance tracking.
What the network brings
Creators are selected based on your world and your audience, from an already identified network. You keep a single point of contact, the network brings the right profiles.
Frequently asked questions
Are the creators influencers?
Not necessarily. They're profiles chosen for their credibility with your audience, not their following.
How many creators are involved per project?
Depends on the need and the angles to test, defined together at the brief stage.
Does UGC replace traditional creative?
No, it comes in addition. The two formats answer different needs.
Let's talk about your UGC setup.